Concepts are the heart of everything we do at Stone Soup... the ideal vehicle to express ideas, explore ideas and explode ideas into big new opportunity areas.

Just as a "storyboard" sells the idea of a commercial, a "story concept" sells the idea for the product.


~ high involvement;

~ high memorability;

~ multi-level learning;

~ more fun!





Concepts guide the new products exploration -- but no concept is etched in stone!


Boosting concept scores and interest among MTV generation teens






















~ Stone Soup Marketing ~ 914-923-1367 ~ fax 914-92304001 ~

Copyright 1999 - Stone Soup Marketing